"Free" post #1. "Advertising is the greatest art form of the twentieth century"

     The Internet was created in 1983, since that time it became extremely popular.  Floating in cyberspace, people not only sharing information with one another, but are also creating new approaches of expanding data’s horizons. They revolutionized the way content is delivered: now people discover new without plowing through wordy sites reading long and, sometimes, boring reviews, but through visual aids – video clips. This way of displaying information has benefitted both: commercials and customers (those who watch advertisements in the Internet). People can visualize what they are offered; it helps them to avoid confusion and make a right decision, while for commercials it is easier to appeal to customers’ desires through visualizing and make them to desire offered goods or services.

     Moreover, creating advertisements is a sophisticated art that combines an ability to vividly and memorably present something, and to take into consideration psychological peculiarities of human nature and apply this knowledge while creating a video clip. I should admit that some of clip makers’ products are true masterpieces. Sometimes we think that it is extremely easy to shoot a picture. However so many people work under an advertisement and so many techniques are applied to deserve a smile, or tears of millions of views all over the world. Analyzing human nature, business people realized that it is very beneficial to play on people’s emotions, so video clips that contain emotional appeals became really popular.